Google Online Marketing Challenge Network

The unofficial social network for international teams competing in Gomcha

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Notes

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Created by Daehee Park Apr 12, 2008 at 1:02pm. Last updated by Daehee Park Apr 12.

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Videos

Google Adwords Geo-Targeting Added by Jonathan Millin
Google Adwords Setup Guide for Beginners Added by Jonathan Millin

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Welcome to the Google Online Marketing Challenge!

The 2008 Google Online Marketing Challenge has begun! Gomcha is a shortened word for the "Google Online Marketing Challenge."

If you are competing in Gomcha, create a private group on this social network to communicate with your team members or your class.

If you are new to Gomcha, learn more about the competition from the official Google website and register your team now.

Blog Posts

SpreFive Gomcha Blog

Hi everyone, I'm Steve from Team SpreFive, Singapore Management University. We will like to share our Gomcha blog with everyone here- http://sprefive.opengamesource.com

Posted by Steve Sun on May 7th, 2008 at 1:22am — No Comments (Add)

Campaign Launch (Day 1-5)

Eight o'clock Thursday morning, the 1st of May, saw the launch of team Bee Heard's Google AdWords campaign. After reading all the material provided for the challenge and several meetings and phone calls with our local business, we felt confident that we had put together a strong pre-campaign strategy. A couple of hours after our campaign was set active our first results showed up in the campaign manager. We were surprised to see that in such a short space of time our 3 Ad Groups had collectivel… Continue

Posted by Ross Godlonton on May 5th, 2008 at 11:11am — No Comments (Add)

Team Big Click - Week 2

As our team is closing in on the final week of the campaign, we adjusted our budgets to make sure we spend the rest of our allocated $200. What we have learned so far from our campaign:

Negative keywords are a lifesaver when it comes to click-through rates. But sometimes you just have to trash a keyword if it's too general because you'll never generate enough negatives.
Take advantage of dynamic keyword insertion. This has generally been able to DOUBLE our click-through-rates

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Posted by Daehee Park on April 8th, 2008 at 11:37am — 1 Comment (Add)

Forum

Showtime?

If you have photos of your team, team presentation, team meeting with the client, etc, perhaps you would please share a few on GOMCHA? Thanks, Jamie

Started by Jamie Murphy 4 hours ago

CTR, Clicks and Impressions

Hi Everyone We started our campaign on May 1st after a detailed analysis of the adwords, adgroups and campaign strategies. But once we started our campaign, our strategy proved to be wrong. The im... Continue

Started by Raja Sekhar May 9

Inflation of the Minimum Bid CPC

Looks like not only the food price is inflating, the minimum bid CPC for our keywords is inflating as well! From the $0.01 we believed can comfortably own the advertising space in Google search to ... Continue

Started by Steve Sun May 7

My CTR is dropping and i can't see why
1 Reply

Hi, i launched my campaign early this morning, it was doing great but a few minutes ago i checked it again and suddenly one of my ads got 1500 impressions and no clicks, so my CTR whent Down, the p... Continue

Tagged: low, ctr

Started by JayJols. Last reply by JayJols May 2.

GOMCHA Certificates
3 Replies

I wonder what others think ... I am not going to distribute the certificates from Google. I think they are too short on details. I think that the year (2008)--at least--should have been included. ... Continue

Started by Stewart Adam. Last reply by Stewart Adam May 1.

Groups

Profs' Network (37 members)
University of North Alabama (29 members)
University of Indianapolis (Uindy) (27 members)
Penn State University (18 members)
HETIC GOMC (13 members)

ESG MBA ebusiness (12 members)
VELOCITY....... (11 members)
DCUGroup2 (4 members)
DCU Group 6 (4 members)
Technowalqa (4 members)

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Gomcha in the Blogs

Where Are My Clicks?

Despite many useful changes to the AdWords campaign for our project, the desired number of clicks are not materializing. Google has many reference sources to chooses from in order to answer some of our questions, but the only remedy we ...

<b>Google Online Marketing Challenge</b>...

We are proud to announce that your favorite Home of Contests Worldwide is now participating the Google online marketing challenge. It's a pleasure for us and we want to make the most from it. We started on 3rd May and will continue till ...

Writing Effective AdWord Campaigns

This was by far not an easy task, ad campaigns for web advertising require a different approach. With limited space and only seconds to get your customer to connect (CTR), web ads have to convey the message fast. ...

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Inside Adwords

Landing page load time now available on the Keyword Analysis Page

In early March, we announced that we'd soon incorporate an additional factor into Quality Score, namely landing page load time -- where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

Once you've had the chance to review and evaluate this information, you may wish to make changes to improve your landing page load time. People who click your ads may well thank you for it, by becoming your satisfied customer.

To learn more about load time and landing page quality, please see this article in the AdWords Help Center.

Posted by Blake Wharton, Inside AdWords crew