Marjorie Soutric's Page

Seven students from HETIC (a school training students in Information Technologies (IT) field.), decided to create MyAdwIdea: a community site where you can share ideas on Google AdWords.

MyAdwIdea is a place where all AdWords users can register to post, discuss or vote on
one or more ideas. Each of these ideas is classified by categories and can be followed in a personal dashboard.

A voting system ensures the relevance of the user’s posts. On the main p… Continue

We launched our campaign 5 days ago and I finally found a moment to write this post.

The good news is that the client and the team are both happy with the first results of the campaign! Our ads are most of the time on premium position and thanks to the Google analytics stats we know that we are driving very qualified traffic on the client's website:

* the average time spent on the web site is higher
* the number of pages viewed is also higher
* the conversion rate is much more higher !

First,… Continue

Author: Stéphane Villaréal

We send our pre-campaign strategy report to Google last week, so I think it's time to reveal a little about our strategy.

Our client, Total Manga, is a content-based website written in French which deals with mangas and Japan culture. Because of this context and the limited budget, we will only target French language and specially France. Due to the budget limitation and thanks to the analytics data, we will put our campaigns on when there is high organic traffic and… Continue

As we have been working on the pre campaign strategy report for 7 days, I would like to share with you how hard it's to write this report. It is really difficult to follow all the guidelines and to respect the 4 pages format. Our report isn't finished yet but it's really better than the first drafts we made. If we continue to work on it every day it will be ok before the end of the week !

We started a blog in order to share with the world the exciting experience of the Google Online Marketing Challenge.

You can follow us on http://all-you-need-is-conversion.blogspot.com/.

We hope you will enjoy it !