PETER LING's Page

Three teams of international students have come out tops among ten ECU teams participating in the 2009 Google Online Marketing Challenge. The three teams achieved a total of 2,527 clicks for their campaigns, accounting for 56% of the 4,496 clicks generated for the campaigns of the ten teams.

The top three teams are a German girls team that worked with Tribal Travel, an adventure travel agency headquartered in Brisbane (981 clicks); a diverse group of students from China, France, and India consu… Continue

Ten teams from Edith Cowan University presented their completed campaigns on 21 May to Google Challenge peers, other IMC students who had not opted for the Challenge, tutors, and guests (including potential clients for 2010). The ten teams are all winners to me!

The teams presented their campaigns for the following clients, listed alphabetically:
1. Got to Get, a Swedish online market place for second-hand quality vintage products such as clothing and accessories (total 770 clicks at 13.94% CTR… Continue

Hey Louisa & Serena,like your award ideas! More ideas borrowed from reality TV shows for 'gomchas' to ponder over and add to the list!

9. The World's Got Talent
10. It Takes Four!
11. Google Idol
12. The Student Wants A Client
13. The Client Wants A Student
14. The Amazing Journey
15. The World's Next Top AdWorder
16. The AdWord Apprentice
17. The Biggest CTR
18. Dancing with Students
19. Top AdWorders
20. Extreme Client Makeover
21. Project Google Challenge
22. Marketing Swap
23. Keyword S… Continue

All ten Edith Cowan University (ECU) teams participating in the Challenge will be ending their campaigns in the week of 11 May. Most teams have given me access to view their AdWords account and I am extremely impressed with what they have achieved for their clients, considering that the students come from diverse disciplines and have learnt everything about the Challenge from researching available resources and self-discovery. The teams have chosen to work on the Challenge as an alternative asse… Continue

Hi Louisa, Serena, and Jodi or the Poppy's Pals: I am reading your blog at almost midnight (guess who is having sleepless nights) in the SIA Perth lounge on the way to LA to speak on ECU's Google Challenge experience at the Marketing Educators Association conference. I love the postings on your client Poppy's, keep up the great work. All the best every day for the next three weeks! Peter Ling