Google Online Marketing Challenge Network

The social network for the largest academic competition ever

Daehee Park
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  • University Park, PA
  • United States
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How can Google Online Marketing Challenge 2009 be improved?
5 Replies

Started this discussion. Last reply by Jamie Murphy Dec. 7, 2008.

Any Twitter users here?
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Started this discussion. Last reply by Rayyan Hamdi Al-Beladi Apr. 23, 2009.

Last Minute Questions about the Pre-Campaign Proposal
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Started this discussion. Last reply by Stewart Adam Apr. 1, 2008.

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Latest Activity

you guys did a great job!
July 31, 2009
Read here for more about the Penn State Celebration dinner --http://jimjansen.blogspot.com/2009/05/penn-state-2009-google-online-marketing.html This is a blog from a student about the course -- http://www.dennissiller.com/blog/2009/4/29/google-onli
July 24, 2009
Congratulations to Deakin University for taking home the global prize. Have fun at the Googleplex!
July 23, 2009
June 15, 2009
Team Ocho => ranked #1 internally at Penn State.
June 13, 2009
There are 658 members on Google Online Marketing Challenge Network
June 12, 2009
Daehee Park added 6 photos
June 12, 2009
June 11, 2009

Profile Information

School:
Penn State University
Team Name:
Team Big Click
Major:
Security and Risk Analysis
Client:
HappyValley.com
Specialties:
pay-per-click marketing, search engine optimization
Website/MySpace/Blog:
http://www.itmilk.com

Daehee Park's Photos

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Daehee Park's Blog

Daehee Park

Global + AMERICAS Regional Winners visit Googleplex

Earlier this week, our team from Penn State University (AMERICAS Winner) finally flew out to San Francisco to visit Google's headquarters. Present were teams from University of Western Australia (Global Winner), James Madison University (Finalist), and Boise State University (Finalist). For an overview of the Googleplex trip experience, check out the posts on my personal blog:
Continue

Posted on September 19, 2008 at 3:36pm — 1 Comment

Daehee Park

Team Big Click - Week 2

As our team is closing in on the final week of the campaign, we adjusted our budgets to make sure we spend the rest of our allocated $200.

What we have learned so far from our campaign:

  • Negative keywords are a lifesaver when it comes to click-through rates. But sometimes you just have to trash a keyword if it's too general because you'll never generate enough negatives.

  • Take advantage of dynamic keyword insertion. This has generally been able to DOUBLE our click-through-rates

Continue

Posted on April 8, 2008 at 11:37am — 1 Comment

Daehee Park

Team Big Click - Day 2-4

After monitoring our campaigns for the past couple of days and deleting keywords with low CTR's, our overall account CTR is up to about 2.5% today. This is a huge improvement since our first day with a 0.5% CTR. Our best performing campaign is up to a 4.4% CTR.

However, we are flying slightly under our allocated budget, which is not a huge problem since we can crank up the budgets in the following days and make up for lost clicks.

Additionally, we had to pause an ad group about the Penn State… Continue

Posted on March 30, 2008 at 11:13pm — 1 Comment

Daehee Park

Day 1 - Team Big Click

We launched on March 27th as soon as the $200 was credited to our account. The account was activated at 6am and we launched at 8am. Within an hour of launching, some of our keywords generated 300-3,000 impressions.

These were obviously broad, general keywords that were showing up on mostly irrelevant searches. So I went into Adwords Editor and deleted many of these crazy keywords. This destroyed our overall CTR for the first day, but this is expected for a fresh campaign. We will be madly optim… Continue

Posted on March 28, 2008 at 8:00am — 2 Comments

Daehee Park

Team Big Click's First Stride Into the Google Online Marketing Challenge

I am going to start updating my own blog on Gomcha.com about our team's progress in the Google Online Marketing Challenge. Because this is a competition where the winner is announced only after months of action, real-time reporting like this should be interesting to the spectators. I am the team leader for Team Big Click at Penn State University and the creator of Gomcha.com. I encourage other teams to take the same approach.

You guys may not want to reveal what's going on in your own campaigns… Continue

Posted on February 21, 2008 at 6:00pm — 6 Comments

Comment Wall (6 comments)

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At 4:53pm on February 2, 2008, Andrew Weisner said…
Yes it is.
At 9:42pm on January 30, 2008, Andrew Brofft said…
My bad...Pay Per Click...I used to be into Windows Mobile for a long time before the iPhone so I always think of that when I hear PPC... but yeah i messed around with Facebook's ad service last semester. Its basically the same kind of deal with Adwords where you set up an ad, how much you want to bid on clicks and impressions and the max amount per day. Does your team have any idea what business you are looking at?
At 9:26pm on January 30, 2008, Andrew Brofft said…
By PPC do you mean Pocket PC?
At 2:06am on January 3, 2008, Caroline Furey said…
Happy New Year, Daehee! Hope your break has been going well!

I was wondering how many people have joined this social network from outside of Penn State?
At 1:36pm on December 10, 2007, Matthew Maisel said…
its pretty cool
At 5:50pm on December 6, 2007, Matthew Maisel said…
did you buy the gomcha.com domain?
 
 

Latest Activity

March 6
Neil Darling is now a member of Google Online Marketing Challenge Network
March 6
3 members updated their profile photos
January 3
Kiran, Tomas Hanulik and Vivek Anand joined Google Online Marketing Challenge Network
January 3
Vivek Anand updated their profile
January 2
raisacombs updated their profile
December 31, 2009
Abhijeet Pai and Waqas Khalid Lone joined Google Online Marketing Challenge Network
December 30, 2009
December 30, 2009
exton robbins updated their profile
December 30, 2009
janine excess, beer L tan and dylan kerr joined Google Online Marketing Challenge Network
December 29, 2009
Social Media added a blog post
The feature story on Barron’s this weekend was on IBM’s transformation from a old world stalwart ten years ago to the new kind on the block today. In the interview IBM’s CEO Sam Palmisano says, “We have a top share in servers and Linux, No. 1 in bl…
December 29, 2009
George Davidson and tecco1001 joined Google Online Marketing Challenge Network
December 28, 2009
December 26, 2009
Faiz Ahmad Shaikh updated their profile photo
December 26, 2009
Dear John/Beverly: For future reference, this site will close down in days. You should shift your comments questions to one of these two sites. http://groups.google.com/group/onlinechallenge http://www.facebook.com/pages/Google-Online-Marketing-Cha
December 24, 2009
Beverly added a discussion
Hello, I'm the team captain for GOMCHA 2010 in my college and I have some questions about it : - I would like to offer a tee shirt GOMCHA (and maybe some goodies) for all participants of my school but I don't see where I can buy it ? - I would li…
December 24, 2009
Beverly is now a member of Google Online Marketing Challenge Network
December 24, 2009
December 24, 2009
December 24, 2009
Jamie Murphy and NIKHIL BANSAL are now friends
December 24, 2009
 

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