Blog Posts Across Google Online Marketing Challenge Network

SpreFive Gomcha Blog

Hi everyone, I'm Steve from Team SpreFive, Singapore Management University. We will like to share our Gomcha blog with everyone here- http://sprefive.opengamesource.com Continue

Posted by Steve Sun on May 7, 2008 at 1:22am — No Comments

Eight o'clock Thursday morning, the 1st of May, saw the launch of team Bee Heard's Google AdWords campaign. After reading all the material provided for the challenge and several meetings and phone calls with our local business, we felt confident that we had put together a strong pre-campaign strategy. A couple of hours after our campaign was set active our first results showed up in the campaign manager. We were surprised to see that in such a short space of time our 3 Ad Groups had collectivel… Continue

Posted by Ross Godlonton on May 5, 2008 at 11:11am — No Comments

Team Big Click - Week 2

As our team is closing in on the final week of the campaign, we adjusted our budgets to make sure we spend the rest of our allocated $200. What we have learned so far from our campaign:

Negative keywords are a lifesaver when it comes to click-through rates. But sometimes you just have to trash a keyword if it's too general because you'll never generate enough negatives.
Take advantage of dynamic keyword insertion. This has generally been able to DOUBLE our click-through-rates

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Posted by Daehee Park on April 8, 2008 at 11:37am — 1 Comment

Team Big Click - Day 2-4

After monitoring our campaigns for the past couple of days and deleting keywords with low CTR's, our overall account CTR is up to about 2.5% today. This is a huge improvement since our first day with a 0.5% CTR. Our best performing campaign is up to a 4.4% CTR. However, we are flying slightly under our allocated budget, which is not a huge problem since we can crank up the budgets in the following days and make up for lost clicks. Additionally, we had to pause an ad group about the Penn State… Continue

Posted by Daehee Park on March 30, 2008 at 11:13pm — 1 Comment

Day 1 - Team Big Click

We launched on March 27th as soon as the $200 was credited to our account. The account was activated at 6am and we launched at 8am. Within an hour of launching, some of our keywords generated 300-3,000 impressions. These were obviously broad, general keywords that were showing up on mostly irrelevant searches. So I went into Adwords Editor and deleted many of these crazy keywords. This destroyed our overall CTR for the first day, but this is expected for a fresh campaign. We will be madly optim… Continue

Posted by Daehee Park on March 28, 2008 at 8:00am — 2 Comments

Bliss Ayurveda

Finally Bliss Ayurveda! We reached their working office in Ghaziabad at about 1700 hours and were greeted by Dr. A P Verma. The first thing that catches your eyes is how modern their office is! Dr. Verma briefed us about their firm and what their business is about. Finally our meeting started a few minutes later with Dr. Nitin Agrawal, Dr. Vikrama Aditya Tomar and Dr. A P Verma. We first briefed them about the Google Online Marketing Challenge and why… Continue

Posted by Nilay Khandelwal on March 16, 2008 at 12:00pm — No Comments

Business!?

It’s been almost a month since the challenge has begun and teams have been reporting their progress all over the internet through blogs and forums. Our team is yet to decide upon the business to select. Disha has come up with a firm Bliss Ayurveda. It’s a New Delhi based firm having a business of consulting and manufacturing ayurvedic medicines with a footprint in India and Europe. We’ve been surfing their website lately and are finding the fi… Continue

Posted by Nilay Khandelwal on March 12, 2008 at 8:30pm — No Comments

Google AdWords!

After the initial excitement of participating in the GOMC, the first step is understanding Google AdWords. Luckily, I have some knowledge about it, having previously set up an AdWords account for a firm. So the first job was understanding the working of Google search and Google AdWords in detail. The booklet, Marketing and Advertising Using Google has been pretty helpful in this case. Goo… Continue

Posted by Nilay Khandelwal on March 1, 2008 at 6:30pm — No Comments

JIIT @ The Google Online Management Challenge

Hello! gomc.wordpress.com is a blog to report updates of the Team JIIT on The Google Online Management Challenge 2008 organized by Google Inc. and participated by over 20,000 registered students from 61 countries around the world. We, students at Jaypee Institute of Information Technology, India, will be updating our team’s progress in the Google Online Marketing Challenge through this blog. We’ll try… Continue

Posted by Nilay Khandelwal on February 28, 2008 at 7:00am — No Comments

Team Big Click's First Stride Into the Google Online Marketing Challenge

I am going to start updating my own blog on Gomcha.com about our team's progress in the Google Online Marketing Challenge. Because this is a competition where the winner is announced only after months of action, real-time reporting like this should be interesting to the spectators. I am the team leader for Team Big Click at Penn State University and the creator of Gomcha.com. I encourage other teams to take the same approach. You guys may not want to reveal what's going on in your own campaigns… Continue

Posted by Daehee Park on February 21, 2008 at 6:00pm — 6 Comments