We launched on March 27th as soon as the $200 was credited to our account. The account was activated at 6am and we launched at 8am. Within an hour of launching, some of our keywords generated 300-3,000 impressions.

These were obviously broad, general keywords that were showing up on mostly irrelevant searches. So I went into Adwords Editor and deleted many of these crazy keywords. This destroyed our overall CTR for the first day, but this is expected for a fresh campaign. We will be madly optimizing the keywords, negative keywords and ad text for the first week of the campaign.

We went slightly over the daily budget that we set in the pre-campaign strategy. But this is a loss that we must eat because we need to quickly find out which keywords/ad groups to keep for the rest of the campaign. We probably have more ad groups than many of the teams in Gomcha (considering that we are working with a small $200 budget), and our strategy is to whittle down the to the best performers.

I am deciding to disclose our statistics, since this has no affect on our competitive edge. Notice the horrible CTR for the first day. This should be much improved the next day.

Impressions
8,987
Clicks
43
Invalid Clicks
3
Invalid Clicks Rate
6.52%
CTR
0.48%
Avg CPC
$0.25
Cost
$10.93
Avg Position
2.57